In the anti-aging industry new fads come and go all of the time. One of the latest to hit the market was recently covered in the Orange County Register. The treatment is known as a bee venom facial. That’s right, bee venom is supposed to have ingredients that actually plump the skin. The bee venom is inside of a facial mask that fits on the face, and once removed claims to leave skin that is wrinkle free and plump. As you might imagine, most medical experts point to the fact that there is no scientific evidence to back up the claims that the skin is actually being plumped. At best there may be some irritation which would cause the skin to swell temporarily, thus technically… being plumper. It is a stretch (no pun intended)to believe that mask could remove wrinkles. Dr. Kim is not opposed to skincare that hydrates the skin for a more youthful appearance. The bigger issue comes into play when products or services are marketed as wrinkle reducers or wrinkle eliminators. Dr. Kim explains that short of surgically removing facial skin that is loose ( a facelift) there are no creams or topical treatments that will tighten skin. As an artist Dr. Kim reminds patients that the entire face including the brow and eyes are also part of a youthful appearance. Therefore, a brow lift and blepharoplasty may also be a suitable recommendation for patients looking to achieve a more youthful and natural looking appearance. Patients should be careful to have realistic expectations when choosing non-invasive procedures for facial rejuvenation.